Our goal was to transform Central Hotel London brand image, create an authentic story and rebuild a new web presence. Rather than talking about us, which is the case for most brands we talk about our guests because ultimately it’s always about them. This is how their web presence looked before; We created a fresh…
On today’s episode I share with you three tips on how to enhance your social media presence. Actually, we go beyond three tips and share with you one more idea that will help you increase engagement and ultimately bookings. If you enjoyed this episode, you can subscribe to this podcast on iTunes, Spotify or Stricher….
On this episode, I had a chat with LV ( Liutauras Vaitkevicius) from Good Hotel Group. We spoke about different issues in the hospitality industry and on how hotels (and brands) can go beyond just being a hotel. We discussed how Good Hotel differentiates itself by its inspiring history and its purpose. Today is not about making profits,…
I will share with you four ideas on how to increase your reviews on TripAdvisor and Facebook for your hotel. Let’s start off with the most important idea; it’s provide exceptional customer service to the guest. This is the most important component in increasing your reviews. Your customer service needs to be remarkable. Not just average…
Content marketing I believe is a module that works and potentially will be the only way to build a profitable hotel. There is a lot of talk going around content marketing and a lot of hotels start to understand more the value of content marketing. I believe that the most important aspect in content is…
Welcome to our first episode of IQD Hotel Marketing Podcast. I’m excited to launch this podcast because I believe we can add value to each other and share interesting stories, case studies and ideas on how we can create meaningful content and amazing brand stories. This podcast is all about hotel marketing and content marketing, it’s…
There is a demand for amazing stories, we as human beings crave for more stories, let me clarify it; we crave interesting stories. Origin created a series of experiments in which consumers were shown items paired with either standart descriptions or more detailed stories – from user reviews to creator bios and even fiction. The results were clear….
When we compete against Expedia and Booking.com we set ourselves up to lose. They have massive budgets and they are increasingly becoming masters at conversions. They’ve mastered the art of how to minimize the steps we take to book. However, the transactional business is not fun and it’s far from inspiring. Let’s face it, you…
I’m excited to announce that I will be speaking at Destination Hotel Resort & Spa Expo about “How to become the hotel everybody wants to visit“. You will be inspired with new ideas, tips and insights on how your venue can stand out and become a hotel that is loved by guests. Leading hotels, wedding venues, boutique…
Boutique hotels are everywhere! There are now tens of thousands of these stylish and fashionable locations to stay at around the world, but what makes any one of these ‘special’? Why would I part with my money to stay just there? What makes it stand out from the rest as unique in an increasingly crowded…