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Episode 32: Expensive Logos vs Building A Meaningful Brand

On today’s episode we talked about why it’s important to build a meaningful brand rather than having expensive logos. We shared a clip from Seths Godin Interview about brand building. The problem that The Hyatt, The Hilton, The Marriott have is that they are sorting our their brands by price, they don’t have a brand, they have a logo, an expensive logo.

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