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Episode 36: How To Increase Direct Bookings With Jan Sammeck

On today’s episode we had the incredible Jan Sammeck, director of E-commerce at Steigenberger Hotels AG in Frankfurt Germany and author of the book called ‘Online Marketing for Hotels’ where he shares his ideas on how you can get the most out of your advertising money and boost website revenue. He shared with us strategies on how you can increase your direct bookings, how hotels can become more effective and strategies he used when he used to work for a large OTA. There are a lot of profound ideas you can use instantly and implement from this episode.

You can follow Jan on Linkedin by clicking here and I highly recommend you buy his book on Amazon.co.uk by clicking here or Amazon.com here.

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