There is a demand for amazing stories, we as human beings crave for more stories, let me clarify it; we crave interesting stories. Origin created a series of experiments in which consumers were shown items paired with either standart descriptions or more detailed stories – from user reviews to creator bios and even fiction. The results were clear. “Every time the product that had a story pulled in more money than the same product without out” said Ilya Vedrashko, svp and director of research at Hill Holiday’s consumer research arm, Origin. “Stories move not the people, but they move the product as well”.