This article is based on research, this is actually mindblowing. More than half of 18-65-year-olds booked their holiday based on Instagram posts, that’s what researcher discovered.
Almost a third of those surveyed said the biggest driver for choosing a holiday destination was based on how good images will look on their Instagram feed.
The research, carried out by easyJet on 2,000 travellers, found holidaymakers took about 2,500 photos during a week’s holiday, according to The Telegraph.
Daniel Young, head of digital experience at easyJet, told the newspaper:
“As people’s attention turns to booking their summer holidays our research shows that they are not only turning to social media to showcase their travels but also to inspire their next adventure in the first place.”
Instagram has been credited turning unfashionable tourist destinations into must-see tourist hotspots.
What does this mean for hotels? It means that if we want to attract tourists to book we need to have impeccable Instagram feeds; meaning that we need to create mind-blowing content. If we create content about our rooms it will not have as much impact. It’s obvious, if you look at Instagram and you are inspired by that hotel/account you want to be part of it, you want to book it.
Want to increase your hotel sales? Create amazing content.