On today’s episode I shared my predictions for 2019. I believe that we can be proactive and win the game. f you enjoyed this episode, you can subscribe to this podcast on iTunes, Spotify or Stricher. If you have any questions, please ask me anything you would like on Instagram, Facebook or Twitter. You can subscribe to our weekly complimentary newsletter were we find the…
On today’s episode I shared three steps on how to build a hotel brand. Building a brand is vital if we want to increase direct bookings, loyalty and stand out from the competiton. If you enjoyed this episode, you can subscribe to this podcast on iTunes, Spotify or Stricher. If you have any questions, please ask me anything you…
I believe it’s important to sit down and think. To observe the market and to make a calculated guess. When we sit down to think, we need to silence the noise around us. Only then, when we are mindful, we can truly think clearly. My predictions for 2019 are based on common sense and experience….
How do you increase sales in an industry where the guests are solely focused on ‘coupons’ and ‘best deals’? You give them a different story to think about. We all know that the best strategy is to start with your current guests and leads. There is so much potential on the table that it blows…
On this episode we speak about why the hospitality industry has a “NO SHOW” on Customer Experience. A study was done by Group XP quantifying the financial value of exceptional 360˚ brand experience. The irony is that few brands literally own their customer’s total experience for extended periods of time as hotels and resorts do….
On this episode we discoss how we can build a hotel brand. I included a short segment from Seth Godins Interview where he speaks about how Marriot and Hilton and the rest don’t really have a brand. On the other hand how Nike build such an amazing brand that we all know what to expect…
On this episode, I had a chat with LV ( Liutauras Vaitkevicius) from Good Hotel Group. We spoke about different issues in the hospitality industry and on how hotels (and brands) can go beyond just being a hotel. We discussed how Good Hotel differentiates itself by its inspiring history and its purpose. Today is not about making profits,…
Content marketing I believe is a module that works and potentially will be the only way to build a profitable hotel. There is a lot of talk going around content marketing and a lot of hotels start to understand more the value of content marketing. I believe that the most important aspect in content is…
When we compete against Expedia and Booking.com we set ourselves up to lose. They have massive budgets and they are increasingly becoming masters at conversions. They’ve mastered the art of how to minimize the steps we take to book. However, the transactional business is not fun and it’s far from inspiring. Let’s face it, you…
Boutique hotels are everywhere! There are now tens of thousands of these stylish and fashionable locations to stay at around the world, but what makes any one of these ‘special’? Why would I part with my money to stay just there? What makes it stand out from the rest as unique in an increasingly crowded…