Last week I read an article that said Google is secretly launching a new booking experience. Well I had a look at what they are doing and noticed that the new site is a carbon copy of Google Flights and could have a similar effect on the hotel booking market.
Google Hotels offers similar tools and functionality like Expedia, Booking.com and other websites. Obviously, it has great integration with Google search results. The big question is will Google Hotels will suck all direct traffic away from online hotel booking site?
Google Flights had a significant effect on the market, we assume Google Hotels will have a huge effect as well.
Now, it’s more important than ever to start building a brand, building relationships with guests and taking brand building seriously. The alternative will be always depending on OTAs and now Google Hotels.